About Claire
Claire Ford is a multi-award-winning founder, mentor and speaker with extensive experience across entrepreneurship, business growth and social media marketing.Her career to date has seen her found and scale multiple successful businesses across marketing, media, e-commerce and the creator economy, directly generate multi-millions in revenue through social media, and generate more than 500 million organic views online without paid advertising.Claire has worked with leading brands across the world, including Adobe, TEDx and Tim Hortons, while building her own portfolio of businesses. She is the Founder of Viral Muse and The Visit List, and Co-Founder of MADE IT, a purpose-led media platform championing entrepreneurship in Northern Ireland.Her work has earned multiple awards and industry recognition, including being named in Northern Ireland’s 30 Under 30. Alongside building her businesses, Claire works as a mentor and speaker, sharing her experience across entrepreneurship, business growth and social media marketing.
Founder of Viral Muse
Claire is the founder of Viral Muse Group, a multi-award-winning social media marketing agency headquartered in Holywood, County Down, working with brands around the world.Under Claire’s leadership, Viral Muse has generated 500+ million organic views, produced some of the highest-viewed and most engaged organic social media campaigns across the UK and Ireland, and helped businesses generate multiple millions of pounds in revenue through social media marketing.The agency has worked with globally recognised names including Adobe, TEDx, Birds Eye, Tim Hortons and Hellmann’s, as well as leading brands and organisations across the UK and Ireland.
Founder of The Visit List
Claire is the founder of The Visit List, an award-winning hospitality and tourism media platform showcasing businesses and destinations across the UK and Ireland.Under Claire’s leadership, The Visit List has grown to an audience of 45,000+ followers and generated more than 50 million organic views, working with leading hotels, restaurants, visitor attractions and tourism organisations.The platform has become known for its high-performing social media content, with showcases averaging 600,000+ organic views per featured business in 2024, without paid advertising.The Visit List has also received industry recognition, including being named Best in Ireland (Under 50K) at the 2024 VAVA Awards.
Co-Founder of MADE IT
Claire is the Co-Founder of MADE IT, a purpose-led media platform championing entrepreneurship in Northern Ireland.Northern Ireland has the lowest business birth rate in the UK, while the female early-stage entrepreneurship rate has historically averaged just 4.0%, compared with 8.6% for men. MADE IT wants to help change that.Through powerful storytelling, MADE IT gives successful entrepreneurs and business leaders a platform to share their stories, lessons and experiences - creating visible role models and inspiring the next generation.The platform reached over 100,000 people organically within its first two months.
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Latest News
Claire Ford Named in Northern Ireland 30 under 30
Claire Ford, founder of Viral Muse, was recognised as one of Northern Ireland’s leading young entrepreneurs after being included on the Belfast Telegraph’s 30 Under 30 list.
Returning to Queen's as a Guest Speaker
Claire Ford returned to Queen's University Belfast to deliver a workshop on social media marketing and content creation. Sharing practical industry insights, real-world experience and proven strategies.
Winner - Local Women's Magazine Business Awards
Claire Ford, founder of Viral Muse, won the Digital Marketing Powerhouse award at the 2025 Local Women Magazine Business Awards, recognising her success and impact within the industry.